Pret-a-Reporter

Public School, Fitbit Team for New Tracker Collection

Paul Morigi/WireImage
Maxwell Osborne and Dao-Yi Chow

Your fitness wristband just got way cooler.

Fitbit is proving once again that they’re design-conscious and current. After a spring 2014 collaboration with Tory Burch on accessories for the Fitbit Flex tracker, the tech brand has announced a new of-the-moment collaboration. The designer this time around? Public School.

In fact, Burch is still working with the brand on a future release, and the choice of Public School — designed by Dao-Yi Chow and Maxwell Osborne — was strategic, so as not to compete with her following. Theirs is a sportier, edgier urban aesthetic that appeals to both sexes, in particular younger Millennials and men. Their collection is sure to make the Fitbit much cooler and sought after. They’re putting the Public School treatment on the new Fitbit Alta, $130, which is a slim cuff with interchangeable bands. No designs have been leaked yet; they’ll be revealed at the pair’s NYFW show on Sunday, Feb. 14.

Still, Fitbit did give a little idea of what consumers and fans can expect. That is, local street culture–inspired designs featuring "materials like fine metals and custom details to create edgy yet refined styles for Alta." Also, there will be printed sports bands featuring inspirational and bold graphic phrases in colors true to the Public School palette.

Said Chow and Osborne in a release, "As we work with Fitbit to design the collection for Alta, our goal is to create accessories that inspire, delight and have the versatility to become a modern extension of our users." To them that means pieces that transition from day to night and reflects the wearer’s attitude.

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