'Punk'd,' Blah and football for Kutcher's Web Katalyst
EmptyAshton Kutcher took to the stage Monday at the TechCrunch50 conference here to unveil the first of his production company's digital content slate, which eventually will include an online follow-up to his hit MTV series "Punk'd."
Kutcher and Jason Goldberg, co-principals at Katalyst Media, unveiled BlahGirls.com, a combination animated video series/blog that presents pop-culture commentary through the jaded eyes of three young female cartoon characters.
"It's the convergence of celebrity news and interactive entertainment," Kutcher said.
In addition to its own destination site, Blah launched through YouTube and Yahoo/NBC Universal's OMG celebrity news site. Vitamin Water is on board as sponsor for the first season.
Kutcher and Goldberg also divulged future digital plans, including plans to develop something of a user-generated version of "Punk'd." Instead of Kutcher himself pranking celebrities on TV, Katalyst is eyeing a "platform for punking your friends across the Web that leverages the existing brand," Kutcher said.
Katalyst also is developing a series targeting fantasy-football enthusiasts, of which Kutcher and Goldberg count themselves. In the more immediate future is today's launch of a marketing campaign in support of the upcoming Katalyst-produced ABC series "Opportunity Knocks." A graphic of a red door will appear on various Web sites, and those who click it will be entered into a "Knocks"-themed sweepstakes. (partialdiff)