'Push' has come to Teitelman

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Mark "T-Man" Teitelman has been hired to direct "The Push, a romantic comedy for Gold Circle being produced by the company's Paul Brooks as well as Kiwi Smith and Seth Jaret.

Written by Sonny Postiglione, the romantic comedy follows a coterie of New York guys who engage in the art of "pushing," which occurs when an ordinary man invents a creative, elaborate, convincing persona in order to pick up gorgeous, ordinarily unattainable women. The story centers on a master of "the push" who meets his match when he falls for an unpushable strong-willed beauty.

"Push" was the first feature sale for Postiglione, a former assistant on ABC's "NYPD Blue" who is coming off a season as a writer on NBC's "Law & Order."

Norm Waitt and Scott Niemeyer are executive producing the project, which is out to cast and eyeing a January start.

Gold Circle exec Brad Kessell brought the project in and is overseeing.

Smith is the co-writer of "Legally Blonde" and the untitled Anna Faris/Bunny project in production at Columbia with Happy Madison producing.

Jaret is a manager-producer whose clients include Smith and Postiglione. He also is a producer on "Virulents," which recently was set up at Regency with John Moore set to direct.

Teitelman, repped by CAA, Miners Mills Entertainment and Behr Abramson & Kaller, directed the controversial promo featuring a nude Nicollette Sheridan and football player Terrell Owens that ran before "Monday Night Football." His other "MNF" and Super Bowl Sunday promo spots featured the likes of Harrison Ford, Jack Black, Vince Vaughn, Rainn Wilson and such athletes as Lance Armstrong, Peyton Manning and Tom Brady. He also has won six Sports Emmys.
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