Q&A: Jeffrey Katzenberg
The studio mogul says only Hollywood is to blame for the sudden slide in 3D grosses.
There has been an alarming dip in 3D grosses at the domestic box office this summer. The trouble started with Disney's Pirates of the Caribbean: On Stranger Tides: For the first time, a majority of the audience opted to see a studio 3D pic in 2D. It happened again a week later with DreamWorks Animation's Kung Fu Panda 2. Without naming names, DWA chief Jeffrey Katzenberg, 60, says too many 3D movies from other companies have been more show than substance, betraying the consumer. The early ambassador for 3D opens up to The Hollywood Reporter about his concerns and why he remains committed to the technology.
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