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Q&A: Sylvester Stallone

7:30 PM PDT 6/11/2010 by Chad Williams, AP

Actor-director receives THR's Key Art Visionary Award

Thirty-four years after Rocky Balboa first went toe-to-toe with Apollo Creed, it's hard to remember a time when Sylvester Stallone wasn't calling the shots. Whether commissioning the rock anthem "Eye of the Tiger" for "Rocky III," fighting to push "Rambo II's" one-sheet in a new direction or dreaming up a tagline for "Cliffhanger," the 2010 Key Art Visionary Award winner has been intimately involved in the marketing of his films since the early '80s.

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