'Quick Gun' luring Fox into India

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Already a major player on the Indian television scene, News Corp. has taken its Bollywood plans a major step with the acquisition of "Quick Gun Murugan," a comedy about a South Indian cowboy, which it will distribute here in October.

The film is one of the planned releases from the company's Fox Star Studios, the new film unit headed by Vijay Singh, former president of strategy and corporate development at News Corp.'s Mumbai-based Star India.

Singh joined Star India in February as president of strategy and corporate development. In the late '90s, he was managing director of Sony BMG Music India, after which he was group commercial director, developing markets at Tetley Tea in London.

Fox is just the latest Hollywood major to debut a local feature affiliate here, following Sony, Warner Bros. and the recently announced film unit of Turner International. Disney, meanwhile, is co-producing its debut animation feature here, "Roadside Romeo," with veteran Bollywood banner Yash Raj Films.

"Quick Gun" is based on a character created in the mid-'90s for Star India's music outlet Channel V. The film is a spoof in the vein of "Borat" and the "Austin Powers" films, centering on a South Indian character, Murugan, depicted as a Western cowboy. (partialdiff)
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