Reporting to Fox Broadcasting entertainment president David Madden.
Former Fox Television Studios executive Rachel Rusch is reuniting with David Madden and will lead event series for Fox Broadcasting Co.
The network announced Thursday that Rusch will serve as vp event series at the network, being charged with overseeing the network's limited run programming initiatives and working closely with 20th Century Fox Television, FX Productions and outside studios to commission and develop large-scale event series, as well as live scripted events, for the network.
“Rachel and I worked together for years at Fox Television Studios, where she proved to be one of the most astute story minds I’ve ever had the pleasure of working with. I consider it no small triumph to have lured her back into working with me again, in the very important area of event series,” said Madden, to whom she will report “She is a literary dynamo, a passionate lover of television and a tremendous partner to creators, and I look forward to her enthusiasm and insights in managing our event series slate.”
Before joining Fox, Rusch served as director of development for Fabrik Entertainment, where she produced drama series Bosch for Amazon and successfully set up projects at broadcast and cable networks for the 2015-16 season. Previously, she was manager of programming at Fox Television Studios, where she served as a current executive on series including FX's The Americans, AMC/Netflix's The Killing and USA Network's White Collar and Sirens. She also developed projects for Lifetime, AMC, FX, ABC Family and VH1. Rusch began her career at WME.
In an interview with THR
in early January, Madden said that the network's "event" series will have to stand out — such as Fox's 24 and the opposite of Gracepoint
. "[Going forward] I think they need to be titles," he said. "They need to be things that don't need the kind of marketing campaign that you would have to have to support an ongoing traditional series. They need to be sort of, 'OK, that's what it is and I get it.' Whether that's a live event like Grease
, where it's a one-night live musical, or whether it's a six- or 10-hour series, there are opportunities for that."