When it comes to designer fashion, even Hollywood A-listers are looking for a good deal. Stars including Rachel Zoe, Molly Sims, Rachel Roy, and Christina Millian brought their families to the Santa Monica Barker Hangar for the Los Angeles launch of Super Saturday celebrating women’s favorite past time: shopping.
Originally held in the Hamptons in New York for the past 17 years, the Ovarian Cancer Research Fund’s shopping extravaganza once called “the Rolls Royce of Garage Sales” by The New York Times expanded this year to Los Angeles. The event provides brands such as Versace, Dash, Trina Turk, Tommy Hilfiger, James Purse, Ann Taylor and Joes Jeans at discount prices. It's one that co-host Rachel Zoe believes should not be limited to New York.
“We should have one in every major city,” Zoe told The Hollywood Reporter. She brought her husband and sons along for the event, and said she knows "too much" about ovarian cancer because her mother has lost many friends to it.
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Zoe’s DreamDry salon provided free hair blowouts as well as items for sale from her own collection. Children's designers Mud Pie, FabKids and mbaby were a popular with moms including Zoe who also sifted through children’s swim shorts for her son at the Vilebrequin booth and gave her predictions on what women would be shopping for.
“It’s summer all year here so I hope for dresses, minis, crop jackets and long sweaters," Zoe said.” It gets cold at night so it’s the best case scenario.”
Molly Sims strolled through vendors including Versace and Jenni Kayne in a long Jenny Packham dress while searching for some maxis of her own at Haute Hippie.
“I’ve always said bring it over here, said Sims. “I know people who fly over to NY and do it in July. My mom was telling me that she got this amazing $450 bag for like $9.99 the last time she was there so she’s already in there.”
Sponsored by JCPenney, The Hollywood Reporter and FIJI Water, guests were treated to free eyebrow shaping, manicures and catering provided by Lexington Social House. Kids participated in arts and crafts activities including cupcake decorating, and even pets were welcome at their own play park.
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Roy caught up with Sims and visited editor-in-chief and executive creative officer at Yahoo Fashion Joe Zee’s Stitched children’s fashion camp booth. She purchased Mikoh bathing suits as a gift for her daughter Ava and expressed her love for events that include the whole family.
“Any event that I can include my children in I’m thankful for,” said Roy. When you work pretty much all day long and at many times work at night as well there is that guilt that sets in that you’re not doing enough for your children. I thoroughly appreciate organizations that plan events around your family.”
The women weren’t the only one’s enjoying themselves at the shopping extravaganza. Actor Liev Schrieber enjoyed playing a round of corn hole with his kids while Zoe’s husband and co-host Rodger Berman took son Skyler to the JCPenney booth for face painting. Pretty Little Liars actress Tammin Sursok said the key to getting her husband out of the has was telling him that the shopping went towards charity.
Zee was also excited for the inaugural Los Angeles event which he says is long overdue for the city. He watched guests pose in front of a private jet provided by The Venetian and The Palazzo Las Vegas and laughed at the differences between the Hamptons and the LA vibe.
“It’s so L.A -- there’s an airplane over there, said Zee. “ Who are we? Who am I, Kanye? There’s a private jet right here. Only in L.A.”
Super Saturday veteran Gayle King, who is in town for musician Babyface’s wedding, browsed the Kate Spade Saturday collection (which was 60 percent off) and considers herself a “blackbelt shopper.”
“I don’t need a thing, but I can’t resist a good bargain,” said King.