Though expecting her second child any day now, Rachel Zoe held a private dinner Wednesday night at the Sunset Tower Hotel to celebrate another of her creations: her fashion and lifestyle website The Zoe Report and its recent relaunch.
"This is my family here," Zoe told The Hollywood Reporter. "This was something where I was like, pending that I don’t go into labor, I’m going to be there hosting that dinner!"
Draped in a major black-and-white gown from her resort collection and vintage Valentino earrings, Zoe toasted the site's rebirth with her husband and CEO of Zoe Media Group Rodger Berman, at the intimate dinner sponsored by Fiji Water for nearly thirty-five guests, including actresses Molly Sims, Holland Roden, Isabelle Fuhrman, fellow expectant mother Soleil Moon Frye and Elle magazine creative director Joe Zee. Like the simple yet sleek design of the site, the candlelit white dining tables were accented with black gift bags and white floral arrangements. Attendees sipped from custom Fiji water straws, which were a hit for Zoe, who wanted one for her son.
Zoe, who says she is shockingly simple sometimes, told THR about the website's minimalist makeover.
"I think if you try and make something too drastic you're going to get sick of it," said the stylist. "It’s like buying a bright purple couch -- you might get sick of it in a couple of months."
Launched on Monday, The Zoe Report has returned with increased original content covering fashion, beauty and lifestyle, thanks to a handful of new hires including editorial director Megan Gustashaw, previously of Glamour, Ralph Lauren and PopSugar. Zoe wanted to fine-tune the site for the social media generation, who mostly scrolls through webpages on smart phones and tablets.
"I think it was time," said Zoe. "This is year four for us. I’ve always believed a little bit in slow and steady. You have to learn what you're doing first and really get good at that before you make a lot of changes."
After learning from her readers that there is a strong interest in reading about powerful women, The Zoe Report will expand upon its shopping tips and inside access to Zoe's favorite finds by featuring "Women of Style," which will profile women who are inspiring to Zoe or her team. The site also plans to expand content for men and kids, and add more beauty and video segments.
With awards season approaching, a newly-launched site and her second book Living in Style to be released next year, Zoe says the key to effective management is not necessarily always about slowing down, but using your time well.
"Juggling it all, honestly, every day is a different day, and as long as I have quality time with my son and can do my job well, that’s just how I balance it," said Zoe. "I wish I could say there was some magic formula that I live by, but there isn't, and I imagine with two, it's going to be even more challenging."