Radiohead plays price tag

Band won't let fans pay what they want again

They turned the music sales model on its head, but indie rockers Radiohead won't be repeating their decision to let fans choose what to pay for their downloads, frontman Thom Yorke told The Hollywood Reporter.

"I think it was a one-off response to a particular situation," Yorke said of the band's downloading policy for the album "In Rainbows."

"It was one of those things where we were in the position of everyone asking us what we were going to do," he said. "I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time."

Radiohead's decision to allow fans to pay into the online equivalent of an honesty box for the album came shortly after the band walked away from troubled record label EMI, sparking a slew of comment about the future direction of the music industry and the dwindling revenue pot from CD sales.

The band has remained quiet about whether the experiment was a success, with many fans thought to have downloaded the album without paying anything at all. "In Rainbows" later was released as a CD.

But the groundbreaking move toward potentially free music has been adopted by a number of artists including Prince, Nine Inch Nails and Coldplay.

Yorke said successful bands have new ways to communicate directly with fans.

"We are about that direct relationship (now) because we are big enough to establish that," he said. (partialdiff)
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