Rafael Cabrera joins Spanish Film Institute
Newly created position of director of marketing policyMADRID -- Rafael Cabrera, formerly managing director of marketing at Filmax, has been appointed to the newly created post of director of marketing policy for the Spanish Film Institute.
Versed in local and international promotion thanks to his nine years at Barcelona-based Filmax, arguably Spain's most well-known mini-studio abroad, Cabrera's appointment indicates a new muscle at the film institute, which promotes, regulates and funds Spain's film sector.
He will be responsible for national and international promotion of Spanish cinema and will answer directly to Film Institute director Ignasi Guardans.
"I'm looking forward to applying what I learned in my years at Filmax to benefit the Spanish film industry," Cabrera said.
The move is part of a larger reshaping of the ministry's film policy ushered in by last spring's appointment of scriptwriter and former Spanish Film Academy president Angeles Gonzalez-Sinde as Culture Minister. Gonzalez-Sinde quickly appointed the well-regarded Guardans, a member of the European Parliament committee on education and culture, vocal on film issues and a strong supporter of the protection of intellectual property and content on the Internet.
Guardans has crafted a draft law that restructures Spanish public film funding, mainly by calling a halt to automatic funding at the financing stage and, in part, by linking aid to commercial, festival or other success.