RAI Distributing Cinecitta Luce Archive

12:43 PM PST 03/22/2012 by Eric J. Lyman

The plan, which will be formally announced during the April 1-4 MIPTV event in Cannes, represents a significant development in international sales for both organizations.

ROME – The sales unit for Italian state broadcaster RAI will become the international distributor for sales of more than 200 classic films and documentaries in the Cinecitta Luce archive, the organizations announced Thursday.

The plan, which will be formally announced during the April 1-4 MIPTV event in Cannes, represents a significant development for both RAI International Sales and for Cinecitta Luce, creating a new source of revenue for cash strapped RAI and almost surely increasing exposure for the properties under the control of Cinecitta Luce.

Cinecitta Luce, created from a fusion between Italy’s historical Cinecitta studios and the former Instituto Luce archive wing, controls rights to Golden Age films by scores of acclaimed auteurs, including Roberto Rossellini, Michelangelo Antonioni, Bernardo Bertolucci, and Ermanno Olmi. The new agreement will make their works and many others available worldwide through RAI.

The initiative, established for ten years with an option for further extensions, will also help restore some classic films.

"The whole history of 20th Century Italy is contained within these films and documentaries," Luigi De Siervo, RAI’s commercial director said in a statement. "These works from great directors are the history of Italian cinema and we shall distribute these works  for all rights and for all platforms."

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