RAI's Bible reading draws large audience

Sunday's airing peaked at 4.2 million viewers

ROME -- Italian state broadcaster RAI's decision to dedicate a primetime programming slot to reading the Bible from cover to cover appears to have paid off.

In May, RAI announced it would dedicate 160 straight hours of programming to reading through the Bible on satellite channel RAISat. But the program attracted enough attention that it switched the format to free-to-air channel RAI Uno in a one-day format that drew 3.5 million viewers, for a 19.6% market share.

The Sunday program, "La Bibbia Giorno e Notte" (The Bible Day and Night), reached a peak of 4.2 million viewers, for a 22% market share Sunday evening.
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