Pret-a-Reporter

Photo Diary: Inside Ralph Lauren's Newly Renovated Rodeo Drive Flagship

Sarah Gidick

The freshly updated space maintained its West Coast vibes.

On Thursday afternoon, Ralph Lauren previewed its polished, California-cool remodel at the Rodeo Drive flagship location, a first for the brand since opening their doors in 1987.

Located across the street from where Ralph Lauren opened his first stand-alone store in 1971, the elegant space reflects the West Coast aesthetic. “It’s not surprising that Los Angeles has always been a special place for me. Not only was it home to my very first store, but also the home of so many of my dreams inspired by the art of filmmaking and the glamorous world of Hollywood legends. Both its physical beauty and emotional heritage fed my creative life in so many ways,” said Lauren in a press release. 

The store reflects the timeless quality of the Ralph Lauren brand, with careful attention detail applied throughout. The men's collection is housed downstairs, with a special salon for watches and shoes.

Ralph Lauren's spin on the personalization boom has a high-tech twist — shoppers can fully personalize artisan-made Ricky, Tiffin and Drawstring bags in the interactive handbag salon. The state of the art technology allows shoppers to select hardware, leather or exotics and their monogram. Guitar straps and patches for bags are also available.

Take a break with a selection of cocktails, snacks or coffee from The Polo Bar's menu. While the retailer hasn't announced plans to open a West Coast outpost of the famed NYC eatery, you can enjoy a taste of their menu specially created for the Rodeo Drive store.

Head up the beautiful wrought-iron staircase to the second floor — you'll find home decor inspiration and beyond. Each room highlights something special, transporting you to a different design esthetic through each passageway. If you're hopeless in the design department, the store offers custom home decor — a special room is filled to the brim with wallpapers and fabrics. 

 
 

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