THE BEST INTENTIONS: Add 1999's Cruel Intentions to the burgeoning category of movies becoming musicals. Writer-director Roger Kumble, who also wrote and directed the 2000 sequel, is adapting the movie into a Broadway-bound musical. "I've been playing with it for a year," he tells THR. "And it will probably take a few more." Kumble has launched a separate-but-equal career as a playwright-producer, starting with Pay or Play (1993), D Girl (1997) and Turnaround (2003) as well as his current well-reviewed production of Girls Talk, which closes its L.A. run May 7 and most recently starred Brooke Shields and Entourage's Constance Zimmer. Says Kumble: "I write and direct movies to fund my plays. But I did manage to get Brooke to star in one for $11 a show." Really.
Diamonds and Diapers
For her first jewelry campaign -- for Piaget -- Jessica Alba posed for Patrick Demarchelier in a nipped-in jacket (right) while several months pregnant. An optical illusion? "I don't know how Patrick did it, either," Alba laughs. "It was only a month ago, and I sure feel pregnant. Good thing my boobies are camouflaged." Why Piaget? "I wore this ring to the Spirit Awards two years ago and became obsessed with Piaget," she says. In May, Alba will fly to Geneva -- really pregnant -- to attend a Piaget event, after which she'll be grounded. But she's at work creating her own brand of organic diapers, cleaning products and diaper bags. "I know it's not as sexy as Piaget or Revlon," the actress says. "But what I'm truly passionate about right now is the health of children."
You don't make $200 million on TV without somebody writing a book about you. A source tells us Simon Cowell will receive the Richard Branson treatment in time for the fall launch of Fox's The X Factor. British journalist Tim Jackson, who penned Virgin King, the 1996 unauthorized, but well-informed, Branson bio, is said to be taking on Cowell next, but the project is top-secret. We also hear Cowell's helping out. "Not true," a spokesperson says.
The Fighter producer Todd Lieberman with Paramount vp Eben Davidson spotted over lunch at Ammo. … Howard Stern and wife Beth Ostrosky at the Polo Lounge at the Beverly Hills Hotel. … Diane Keaton grabbing a bite at Le Pain Quotidien in West Hollywood. … Craig's is still packing them in: ICM's Toni Howard and Ted Chervin, Wolf Films president Peter Jankowski, Larry King -- all in one night. … Al Pacino with a female companion at Casa Vega. … Ryan Gosling grabbing takeout from La Brea Bakery. … Jude Law downing salad at Greenleaf Gourmet Chopshop with an unidentified brunette. … Vogue's Andre Leon Talley and rapper Sir Jet meeting over chopped salads at La Scala in Beverly Hills.