RDF has 'Dance' fever at MIPCOM
'So You Think You Can Dance' selling wellThose dancing feet are promising to tap out dollar signs for RDF Rights at MIPCOM.
Included in the RDF Media Group arm's diverse slate of 250 new hours of U.K. and international programming is the hit dance format "So You Think You Can Dance," which RDF expects will help it capitalize on the worldwide ballroom dancing phenom.
Before MIPCOM, RDF Rights secured nine presales of Season 4 of "Dance" including TVA in Canada, MBC Middle East, Channel 4 Nelonen Finland, Fox International Channels Italy, Kanal 11 Estonia and Fox Life Channel Poland. Other territories include Asia, South Africa and Turkey.
In addition to sales of the original U.S. series, three new local versions have also just launched -- with impressive ratings. SABC in South Africa achieved an average share of 43% for the first two episodes of its new series; STB in Ukraine won 21.4% share with its first episode, beating the Friday average share of 8%; and RTL5 in the Netherlands more than doubled its share of its target demographic of 20- to 34-year-olds to 22.6%.
Local versions of "Dance" also have aired in Australia, Germany, Poland, Malaysia, Israel, Greece, Turkey, Denmark, New Zealand and Norway, among others.
RDF Rights also has secured an exclusive deal to represent the international TV rights for Vice Broadcasting Systems, the online video network created by Vice magazine and film director Spike Jonze. VBS.TV and RDFR are now co-developing programming for the international TV market, based on VBS' Web output.
"This is our largest ever launch slate from the U.S.," RDF Rights COO Jane Millichip said of their eclectic market slate.
Before MIPCOM, RDF Rights closed two new production deals for its hit entertainment format "Don't Forget the Lyrics" with La Sexta in Spain and Mediacorp in Singapore. The series has now aired in 17 territories worldwide since its launch less than a year ago.
A collaboration between RDF Rights and tru TV continues at MIPCOM, with 90 new hours of programming. New series include: "Rich and Reckless," "The Principal's Office" and "Ski Patrol -- Crystal Mountain" among others.