RealD and Cinemark announce 3-D partnership

Deal will cover as many as 1,500 movie screens

RealD and Cinemark are set to announce Tuesday a major 3-D partnership covering as many as 1,500 of the circuit's movie screens throughout the U.S. and Latin America.

A portion of the total involves auditoriums already equipped for digital projection, so some of the 3-D installations can proceed immediately. But most of the CineĀ¬mark screens must be converted before 3-D can be added, and just as with a 1,500-screen pact RealD announced with Regal Cinemas last month, Cinemark's conversions aren't likely to happen swiftly pending financial arrangements.

The agreements dramatically extend RealD's lead position in the 3-D rollout.

"RealD is building a groundbreaking 3-D platform, which paves the way for the release of such films as our 'Journey to the Center of the Earth,' " Warner Bros. domestic distribution president Dan Fellman said. The 3-D action film opens July 11.
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