RealD Opens Russian Office
The U.S. stock market-listed 3D cinema technology provider aims to shore up its presence in Eastern Europe.
LONDON – 3D digital theater technology giant RealD, listed on the NYC stock exchange, is pushing its boundaries by opening an outpost in Russia.
The company is establishing an office in Moscow and said the office will complement the company's Western European outpost in the U.K.
The aim is to push RealD's technology across Russia's "emerging cinema landscape" and the outpost will focus on sales, customer service, exhibitor relations and operations for the company’s 3D cinema division.
RealD Europe managing director Robert Mayson said: "Today’s moviegoer has come to expect the premium 3D visual experience RealD delivers and we look forward to furthering the reach of RealD across Russia’s growing premium cinema market."
RealD's ambitions emerged during Russia’s KinoExpo 2012, the world’s third largest international exhibition of cinema theatre equipment, at which RealD is providing the 3D technology for studio product presentations of The Life of Pi for Twentieth Century Fox and The Hobbit and The Great Gatsby for Warner Bros.
The Russian 3D market continues to be a growth area for 3D with the number of 3D enabled screens increasing by more than 200 percent over the 24 month period from June 2010 through June 2012, according to IHS Screen Digest.
Total cinema box office in Russia increased to more than $1.1 billion in 2011, a record for the Russian market.
California-based, RealD also has offices in Colorado, London, Tokyo, Hong Kong and Shanghai.
More than 20,700 screens are equipped with RealD 3D worldwide with its technology used by approximately 900 exhibitors in 68 countries.