RealD Wins World Premiere, Royal Gala Duties for 'The Hobbit: An Unexpected Journey'
The 3D movie technology specialist inks deal with Jackson, Warner Bros. Pictures, New Line Cinema and MGM to set up for Nov.28 Premiere in New Zealand and the U.K. Royal Film Performance on Dec. 12.
LONDON -- RealD, the 3D movie technology specialist, has won the bragging rights to provide the technology for the world premiere of Oscar winner Peter Jackson's The Hobbit: An Unexpected Journey.
Jackson and movie backers Warner Bros. Pictures, New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), brought in RealD to set it up for the Nov. 28, 2012 premiere at the Embassy Theater in Wellington, New Zealand.
And the technology company will also be on hand to set up its RealD High Frame Rate 3D installation for the movie's screening at the 65th Royal Film Performance on Dec. 12, 2012, at the Odeon Leicester Square in London.
Jackson said: "I'm delighted that RealD are helping us present The Hobbit: An Unexpected Journey with the best possible picture quality around the world. Their commitment to developing technology that improves the 3D cinema experience has my full support."
RealD chairman and CEO Michael V. Lewis described Jackson as a "visionary filmmaker who has a keen understanding of how advanced technology can blend with storytelling to enhance a movie-goer's experience," before describing The Hobbit as "one of the most highly anticipated films of the year ."
Said Lewis: "We look forward to such an extraordinary movie making its debut in bright, realistic and immersive RealD 3D.”
The Hobbit: An Unexpected Journey-themed limited edition, collectible RealD 3D glasses will be provided to attendees at each premiere.
RealD's 3D cinema technology is in approximately 21,500 screens across 900 exhibitors in 68 countries around the world.