Reality exec to M3 TV for development
EmptyVideo and online production company M3 Television is expanding into program development with the appointment of former "Dancing With the Stars" producer Victoria Mercado Guinto to oversee a new multiplatform content division.
The development and production unit will encompass M3's current pilot and series production roster for television and the Web as well as short- and longform projects for all media.
Guinto has worked on M3's field production operations — encompassing pilots, series, commercials, music videos, electronic press kits, trailers, promo and interstitial sales campaigns — since joining the company in December.
M3, whose credits include "ESPN Hollywood," was founded in 2003. The company is headed by president Andy Meyers, whose partners include Roman Perez and Brad Baruh.
Along with ABC's "Dancing," Guinto worked on that network's "The Bachelor" franchise and produced a series of Endemol USA reality shows and pilots for ABC, CBS and Lifetime. She began her career at CNN, working as an associate producer on "Larry King Live," before leaving for MTV's "The Hills" and other shows.