Record crowd out for Tokyo's TIFFCOM

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TOKYO -- Operating in tandem with the 19th Tokyo International Film Festival, the TIFFCOM market got underway in the Japanese capital on Monday with 131 companies taking part, an improvement on the 99 exhibitors who were involved last year.

The organizers are aiming to make TIFFCOM a showcase for live-action films, music, animated programming, games and television content, according to officials.

"We had just under 100 companies taking part last year and this is a pretty big increase, so we're looking forward to a successful market," said Asano Ito, a spokeswoman for the organizing committee. "It is only the first day of the market, but we are hopeful that a lot of deals will be done over the next three days."

Among the exhibitors is Pixar Animation Studios, taking part for the first time and keen to further promote its already high profile in the region.

Nobuhiko Kurosu, general manager of the Hong Kong-based Kadokawa Holdings, said there has been considearble interest in the filmmaker's titles, including the horror tale "Love Psycho" and the action movie "Legend of Seven Monks."

"TIFFCOM has been growing every year since it was introduced and although we recognize that the timing of the festival -- between the Pusan film festival and the American Film Market and MIPCOM -- we believe that Kadokawa is deeply committed to this market and we expect it continue to expand and attract more buyers in the future," Kurosu said.

"We hope that the market here in Tokyo will become more succesful and soon reach the same scale as Pusan," he added.
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