ProSieben's Red Arrow Launches L.A.-Based Digital Media Company Ripple

ProSieben headquarters

The German TV giant's production arm says the firm will also act as its "hub for digital strategy."

Gerrman TV giant ProSiebenSat.1's production arm Red Arrow Entertainment Group is strengthening its global digital presence by launching Ripple Entertainment, a digital media company based in L.A.

It said on Thursday that it will run it as a wholly independent company that will launch and operate vertically focused networks and produce original content with Red Arrow production companies, external strategic partners and independent creators. "Ripple Entertainment will also act as Red Arrow's hub for digital strategy, building a diverse portfolio of assets around the group's growing slate of formats and shows, thus maximizing the value of Red Arrow's IP catalog," the company said.

Ripple will be led by co-founders Gayle Gilman, as CEO, and Jason Ziemianski, as chief revenue officer. Most recently, Gilman was executive vp digital content at FremantleMedia North America where she launched the digital studio Tiny Riot. Ziemianski was head of community and monetization at multichannel network Big Frame and, more recently, worked with Gilman at FremantleMedia where they managed such initiatives as Munchies, a joint venture with Vice.

Said Jan Frouman, CEO of Red Arrow: "Establishing Ripple is another significant and exciting step for us and underlines our strategy: to invest in digital content and distribution, but always in a thoughtful and strategic way for the benefit of the group as a whole. With Gayle and Jason we have found perfect partners who are a great commercial and cultural fit within the group."

Said Gilman: "I couldn't be more excited about the opportunity to work with Jan and Red Arrow. As new destinations and services come online and new monetization opportunities are established, there has never been a better time to be in the content business across all platforms."

Establishing Ripple is the latest step in Red Arrow's digital production expansion. In 2014, the company entered into a partnership with MCN Collective Digital Studio before ProSieben this year acquired a majority stake in it.

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