• The Hollywood Reporter on LinkedIn
  • Follow THR on Pinterest

Red Bull adds TV net to holdings

Empty

COLOGNE, Germany -- Energy drink manufacturer Red Bull has acquired Austrian regional television channel Salzburg TV.

Red Bull bought a 95% stake in Salzburg TV, which broadcasts to about 760,000 households in Austria's second-largest city, from two Austrian banks, the company said Tuesday. Both sides declined comment on the purchase price.

Red Bull already controls an Austrian publishing house -- Red Bulletin Verlag -- and owns Austrian premiere league soccer team Red Bull Salzburg.