RED Expands Promotion, Label Service Offerings

 Courtesy of Sony Music

Sony Music’s RED Distribution continues to grow.

The full-service company has expanded its existing radio promotion team by appointing six new staff members including svp urban promotion Richard Nash, vp urban promotion Jay Boone, RAL vp pop promotion Bob Weil and RAL vp pop promotion Marni Halpern, as well as sr. director promotions Jennifer Liss and Roland West. RED president Bob Morelli made the announcements. Nash, Weil, Halpern and Boone will be based in New York, while Liss is based in Los Angeles and West in Sacramento.

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“As RED continues to grow as the leader in label services, we are proud to announce new appointments to our already dedicated radio team,” said Morelli. “Each new addition brings expertise in their respective formats and strengthens our commitment to radio promotion.”

These new positions complement the existing RED promotion staff, which includes svp promotion Danny Buch, vp promotion Scott Burton, sr. director rock Tommy DeBenedictis, director triple A Ellena Osis, northeast associate director John Souchack and southeast rep Emma Applebome.

RED’s promotion team has been instrumental in crossing over rising indie-pop star Ingrid Michaelson from Hot AC to Top 40 with “Girls Chase Boys,” along with assisting in Pop crossover for Parmalee’s country smash “Carolina.” RED is actively breaking Top 10 records at AAA, Active Rock and Urban AC, respectively, with “Call Me” from the seven-piece, Alabama-bred soul band St. Paul and the Broken Bones, “This Is The Time (Ballast)” from progressive rock group Nothing More, and R&B crooner Joe’s “Love & Sex Part 2” feat. Kelly Rowland. Current records quickly moving into Top 20 Alternative charts include Wild Club’s “Thunder Clutter,” Dirty Heads’ “My Sweet Summer” and Somekindawonderful’s “Reverse.” R&B/hip-hop artist Mack Wilds also earned a Grammy nomination for his debut album in the wake of his Urban Mainstream hit “Own It.”

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Radio promotion is one of the many label services provided by ‘stache media,  the full-service marketing agency operating out of RED’s New York headquarters. The agency recently expanded its strategic marketing department and added new label service offerings, which include music licensing and P.O.P. on-demand manufacturing. ‘stache media continues to offer expertise in online marketing and publicity, college lifestyle marketing, advertising and consumer research, and creative production services, as well as working with outside brand clients such as Marriott, ONE and Premiere Radio. 

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