Redbox, Walmart Renew Relationship Until 2015
DVD rental kiosks will continue to be provided in the retail giant's store, which had featured the first Redbox locations.
NEW YORK - DVD rental kiosk operator Redbox has extended its relationship with retail giant Walmart until Jan. 2015, the companies said Tuesday.
Redbox, a unit of Coinstar, said Walmart will continue to feature its kiosks at more than 3,700 U.S. stores. The first Redbox kiosks were installed in Walmart stores in 2006.
Financial terms of the renewal weren't disclosed.
"Redbox is proud to be located at America's favorite retail destinations and to extend our relationship with Walmart," said Maria Stipp, chief customer officer of Coinstar. "A key component to our success is our extensive retail footprint as it provides consumers greater access to movies and games at a low price."
Overall, Redbox is in more than 28,000 locations nationwide.
Email: Georg.Szalai@thr.com
Twitter: @georgszalai
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