Reed MIDEM vet to join Endemol

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Reed MIDEM director of television Paul Johnson is leaving the organization behind MIPTV and MIPCOM to become Endemol's global head of marketing and brand partnerships.

Reporting to Endemol CEO Ynon Kreiz, Johnson — who was European sales director for The Hollywood Reporter before joining Reed MIDEM six years ago — will take his post in March.

He will be charged with establishing and managing relationships with leading global brands and overseeing Endemol's marketing activities, including branding, communications, event management, brand affiliation and branded content. He will work on behalf of such shows as "Deal or No Deal," "Wipeout" and "Big Brother."

Johnson will move to London and work alongside COO Marco Bassetti and chief commercial officer Tom Toumazis, who joined Endemol from Disney in August.

Since taking the helm at private-equity-backed Endemol last year, Kreiz has built up the company's management team, bringing in such regarded executives as Toumazis and former 19 Management and FremantleMedia exec Martha Brass (as deputy COO). Kreiz also intends to ramp up Endemol's scripted-entertainment portfolio and launch a sports programming division. (partialdiff)
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