'This Means War' Release Date Moves Up to Valentine's Day
Twentieth Century Fox is moving up the release of McG's This Means War, starring Reese Witherspoon, Chris Pine and Tom Hardy, to Valentine's Day.
The film, which had been set to open on Feb. 17, now debuts a Tuesday, hoping to woo couples.
"Starting Valentine's Day, we're making war, not love. We're armed and ready with the perfect movie. This is a picture that has it all -- humor, charm, wit and action -- and it plays through the roof," Fox president of distribution Bruce Snyder said.
The studio decided to move up the release by three days after strong test screenings.
In the film, Pine and Hardy portray the world's deadliest CIA operatives, as well as inseparable partners and best friends -- until they fall for the same woman (Witherspoon) and use their incomparable skills against each other.
The other Valentine's Day offering is Screen Gems' drama The Vow, starring Rachel McAdams and Channing Tatum.