Reese Witherspoon's Southern-influenced lifestyle company has been given a name: Draper James -- not to be confused with Mad Men's Don Draper or anything. (The name is reportedly inspired by her grandparents.)
The Goop-like business also includes plans to open a retail store next year, reports E! news. Items that will be sold include bed and bath products, kitchenware, furniture, stationery, swimwear, fragrances and cosmetics. An official description calls Draper James a brand that "will emphasize [Witherspoon's] Southern roots and personal style."
It was announced in March that the Devil's Knot actress had hired C. Wonder president Andrea Hyde as CEO for her not-yet-named company at the time. Before Hyde's role at C. Wonder, she was also CEO of French Connection and Nicole Farhi and previously held positions at Kenneth Cole, Gap Inc., Estee Lauder and Calvin Klein.