Regal, RealD Amend Contract to Double Number of 3D Screens
The Regal Entertainment Group, which operates the largest motion picture circuit in the United States, and 3D provider RealD are doubling down on the bet they placed on 3D nearly three years ago.
Amending the contract they signed in May, 2008, which called for RealD to install 1,500 3D screens throughout the Regal chain, the two companies have agreed to install an additional 1,500 screens, which will bring the total to 3,000.
"We continue to see high demand from moviegoers for RealD's premium 3D viewing experience and to meet that demand Regal expects to 3D-enable approximately 40% of its screens as part of its ongoing nationwide digital rollout," Amy Miles, Regal CEO said.
"Doubling our agreement for RealD 3D-enabled screens will allow us to play multiple 3D films at the same time and assure moviegoers the option of seeing films in a premium 3D format."
"Regal is the largest theater circuit in the United States and their expanding up to 3,000 RealD 3D-enabled screens shows an unwavering commitment to 3D and an acknowledgement of the premium entertainment experience RealD delivers," said Michael V. Lewis, chairman and CEO of RealD. He noted that while 22 3D films were released last year, about 35 3D are slated to hit screens this year.
As of the fiscal quarter ending Sept. 24, RealD had deployed its 3D technology on approximately 9,300 screens worldwide.