Regent Releasing gets name change

Acquisition and distribution unit is now Here Films

Here Media is rebranding Regent Releasing, its film acquisition and distribution division, as Here Films.

Here will release 8-12 films per year, including several recent acquisitions that will be released in 2010. Xavier Dolan's "I Killed My Mother" (J'ai tue ma mere) and Asghar Farhadi's "About Elly" (Darbareye Elly) are both hot off the festival circuit. The lineup also include's Kenneth Branagh's "The Magic Flute."

Regent's current staff, led by executive vp Mark Reinhart, is being folded into the parent company. The distribution team also includes John Lambert, senior vp theatrical distribution; Liz Mackiewicz, senior vp sales and distribution; and Jonathon Aubry, vp marketing and distribution.

The Here Films staff will oversee remaining Regent releases through 2009, and new films being released through the Here Films banner.

Here Media encompasses motion picture company Here Studios; the premium cabler Here! Networks, aimed at gay and lesbian audiences; print outlets like the Advocate, Out and Alyson Books; and such online properties as Gay.com, PlanetOut.com and Advocate.com. The rebranding is designed to promote Here Film releases throughout the company's properties while also expanding beyond Regent's focus on gay film to embrace a range of world cinema.

"This launch marks an important evolution for us as a company and a distributor by allowing us to effectively utilize all our brands and maximize our cross-platform distribution capabilities to bring award-winning world cinema with universal appeal to U.S. audiences across multiple platforms," said Here Media CEO Paul Colichman and chairman Stephen P. Jarchow.

Here acquired U.S. distribution rights to "I Killed My Mother" from international sales agent REZO. Dolan's feature-film directorial debut, a semi-autobiographical tale of a 16-year-old boy's love/hate relationship with his mother, screened at the Cannes Film Festival's Directors' Fortnight, where it picked up three awards.

Farhadi's "About Elly," starring Iranian actress Golshifteh Farahani, looks at a group of middle-class Iranians. It earned the Silver Bear for best director at the 59th Berlin Film Festival, the Best Narrative Feature Award at the 2009 Tribeca Film Festival and the Crystal Symorgh for best directing at the 27th Fajr International Film Festival in Tehran. Here acquired North American distribution rights from Dreamlab.

An English-language adaptation of the Mozart opera that Here acquired from Celluloid Dreams, "The Magic Flute" was co-written for the screen by Branagh and Stephen Fry. In Branagh's retelling, the action is set on the eve of World War I when a young soldier is transported into a twilight world to rescue the daughter of the Queen of the Night.
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