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Relativity Media Announces Long-Term Deal With Technicolor

Ryan Kavanaugh

Technicolor will provide production, postproduction, release printing and distribution services for theatrical and subsequent windows.

UDPATED: Relativity Media and Technicolor have entered into a three-year exclusive partnership. Technicolor will provide production, postproduction, release printing and distribution services for all movies for which Relativity is managing production and distribution.

This is essentially an outsourcing deal, which is similar to an agreement that Technicolor has in place with the Weinstein Co.

“The major studios have a massive infrastructure to manage everything,” Joe Berchtold, president of Technicolor Creative Services, told The Hollywood Reporter. “Companies like Relativity and TWC don’t want to build the infrastructure for these workflows that have been moving between a number of vendors. For them, this is a more efficient model.”

Technicolor's provided services will include visual effects and film services including 35mm trailers, release printing and front-end negative processing. It includes theatrical distribution across both 35mm film and digital cinema and marketing services. Technicolor will also be a preferred provider of certain digital services including DVD compression & authoring, media management and digital delivery to consumers.

Services will be handled through Technicolor’s networked operations, which in addition to the Los Angeles area, include bases around the world including in Canada, India and the U.K. Visual effects would be handled by Technicolor-owned VFX business Moving Picture Co.

“After a complete assessment of the market, we selected Technicolor because of their broad commitment to the industry, their remarkable legacy and leading digital capabilities,” Michael Joe, president of Relativity, said in a statement.

The deal comes shortly after Ascent Media Group’s Creative Services unit was acquired by Deluxe. Both companies compete with Technicolor.