Relativity Media Hires Coco Jones as Executive VP
Looking to expand marketing programs for movies tied to major corporate brands, Relativity Media has appointed Coco Jones as executive vice president, marketing partnerships, reporting to Relativity CEO Ryan Kavanaugh and Terry Curtin, president, theatrical marketing.
Jones will be seeking opportunities to develop what the company calls “robust marketing programs” for its movies, transmedia efforts and other movie, music and digital premium content produced by Relativity and its Rogue digital content studio. Among the movies she will work on are the big budget action movie Immortals, The Raven and Relativity’s as yet untitled Snow White movie.
Jones was most recently with JiWire, a mobile media company and was at Current TV as a vp, doing cross platform advertising sales and partnerships. She has also worked at Yahoo! Variety and IFILM. Over two decades, she has also worked with Wired, Ziff Davis and CNET.