Relativity Names Angela Courtin Chief Marketing Officer
UPDATED: Besides oversight of film, TV, branded entertainment and sports, she will launch a new digital division that will create original content.
Angela Courtin has been named chief marketing officer of Relativity Media, which is describing the appointment as a new position.
The advertising industry veteran will oversee marketing for film, TV and sports, as well as all branding and advertising, reporting directly to Relativity CEO Ryan Kavanaugh and president Tucker Tooley.
Russell Schwartz, who remains as president of theatrical marketing (movie releases), now will report to Courtin and Tooley on matters relating to Relativity films.
Courtin also will launch a new digital division that will work closely with Madvine, the company’s branded entertainment and consumer products division, which she will oversee.
The new digital division will be expected to produce and distribute what the announcement calls “compelling original content.”
“Throughout her career, Angela has connected some of the world’s most-recognized brands with consumers in innovative and engaging ways. At Relativity, Angela will build a one-stop solution for brands looking to find the best way to reach and influence consumers in an incredibly crowded marketplace,” said Kavanaugh.
“Relativity is an agile, legacy-free content company built for the digital world,” said Courtin. “We have a unique opportunity to leverage each division’s compelling, engaging content to reach global audiences in entirely new ways while also empowering brands to tell their stories like never before.”
Courtin comes to Relativity from Dentsu Aegis Network, U.S., where she was chief content officer for Aegis Media and president of The Story Lab, Aegis’ global content agency, which she founded in 2012.
Prior to Aegis, she was co-head of integrated marketing for MTV, headed marketing for MySpace and was an associate producer on the HBO series Big Love.