Relativity Promotes Two Executives

Media and entertainment company makes key promotions in marketing and publicity, upping Rachel Cadden to executive vice president of marketing and Adam Keen to executive vice president of worldwide publicity.


Relativity has made key promotions in marketing and publicity, upping Rachel Cadden to executive vice president of marketing and Adam Keen to executive vice president of worldwide publicity and corporate communications.

Both Cadden and Keen arrived at Relativity last year when the company absorbed the distribution and marketing functions of Overture Films.

Cadden will continue to oversee research, promotions and online marketing for all theatrical releases, and will report directly to newly installed president of theatrical marketing Terry Curtin. She’ll also oversee marketing strategies for Relativity’s foreign output partners and home entertainment releases.

Keen will continue to be responsible for worldwide publicity campaigns and corporate communications, and will report both to Curtin and Relativity CEO Ryan Kavanaugh. His duties span across all of Relativity’s divisions.

“It is rare to walk into a company and inherit a perfect team. I owe Peter Adee a huge debt of gratitude for hiring and grooming Adam and Rachel; they are two very talented and innovative executives with whom I have established an instant rapport,” Curtin said.

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