Relativity's Angela Courtin Takes CMO Gig at Fox Broadcasting
The exec recently resigned from her post at Ryan Kavanaugh's embattled studio.
Fox Broadcasting is adding a CMO to its ranks, and the network has tapped recent Relativity Media departure Angela Courtin to the newly-created post.
Marketing has long fallen under the purview of Joe Earley, who was elevated to COO of Fox TV Group in 2014 — but as the former network marketing president has climbed, he's also added more facets of Fox's TV business to his purview. Courtin will run the day-to-day of Fox marketing efforts.
"Angela is one of the most strategic and forward-thinking marketers in the business," said Earley. "Her extensive background in integrated marketing, digital media, branding and content make her the perfect fit to evolve our marketing strategy in this changing TV landscape."
Courtin will report directly to Earley, as well as Fox Television Group Chairmen and CEOs Dana Walden and Gary Newman. She'll be tasked with leading all marketing initiatives for the network as it continues to try and climb out of its No. 4 ranking among the broadcast networks. That includes on-air and off-air promotion and advertising, national media, multi-platform and affiliate marketing, design and social media — including promotions for the fall season, already underway with early campaigns for hot freshman Scream Queens and the return of ratings giant Empire.
"Fox has proven to be a home for creative risk takers, compelling characters and culturally relevant stories," said Courtin. "I'm excited to have the opportunity to work with such an impressive team and roster of shows, both of which continue to raise the bar for the industry."
At Relativity, she had oversight of film, TV, branded entertainment and sports, and worked to launch a digital division. Courtin, who started her marketing career at MySpace and MTV, was only with Relatively Media for little more than a year. She resigned last week before mass layoffs hit Ryan Kavanaugh's struggling studio. Relatively filed for Chapter 11 bankruptcy on Thursday.