Reliance, Star Partner for New Awards Show
'Big Star Entertainment Awards' cut across genres, includes film, sports and music.
NEW DELHI -- News Corp.'s Star India network and Reliance Broadcast Network will jointly produce a new addition to India's busy awards calendar. Billed as India's first ever “people's award,” the Big Star Entertainment Awards –- equally owned by both parties –- will honor entertainers across genres such as movies, music, television and sports.
RBNL, owned by multimedia conglomerate Reliance Big Entertainment, recently launched its equal joint venture with CBS Inc., broadcasting entity Big CBS whose first offering is English entertainment channel Big CBS Prime.
The awards will involve audience participation starting with the selection of nominees to the final winners via SMS and online voting, with consultants PriceWaterhouseCoopers India as auditors.
A live ceremony on December 21 in Mumbai will hand out the awards, which will then premiere on Star's flagship Hindi channel Star Plus on December 31. A special category for “entertainers of the decade” will also be included in the debut awards.
"The Big Star Entertainment Awards will witness the coming together of Star India and Reliance Broadcast Network, two of India’s biggest media companies, with complementary capabilities,” said Star India COO Sanjay Gupta. “While RBNL is commended for its vast radio and digital penetration, Star India is the leading television network in the country reaching more than 400 million viewers weekly.”
“This multi-year partnership marks the beginning of an alliance which will re-define the meaning of entertainment in India,” added RBNL CEO Tarun Katia."