Rep Sheet Roundup: CAA Signs Magician Michael Carbonaro
THR’s at-a-glance look at the week in representation news.
Who got signed, promoted, hired or fired? The Hollywood Reporter’s Rep Sheet rounds up the week in representation news. To submit announcements for consideration, contact firstname.lastname@example.org.
CAA has signed magician and improv artist Michael Carbonaro. He stars and executive produces the hidden camera series The Carbonaro Effect, which truTV has renewed for a fourth season. Carbonaro won the inaugural Copperfield Prize last year and can be seen in major markets across the nation on his Michael Carbonaro Live! magic tour. He continues to be represented by manager Kyell Thomas at Octagon Entertainment and attorney Tara Senior of Del Shaw.
In the race
Comedian and actress Lauren Lapkus has signed with publicity firm 42West. She shared a SAG Award in 2015 as part of the Orange Is the New Black ensemble (she played Susan Fischer) and is Emmy-nominated this year for best actress in a shortform series, for Funny or Die’s The Earliest Show.
IMG has teamed up with Bear Grylls for a new event series, the Bear Grylls Survival Challenge.
The series will kick off April 28 and 29 at the Blue Cloud Movie Ranch in Santa Clarita, Calif., with a four-mile off-road course that will include 18 survival scenarios among five thrilling environments: apocalyptic highway, cave complex, deserted village, mountain ascent/descent and snake-infested swamp. Subsequent events will take place elsewhere in the United States and Europe.
“I developed this course with one simple principle in mind: being fit is one thing, but the true test of strength is in survival,” Grylls, who is repped by CAA, said in a statement. “This is a natural progression for endurance sport, seeking to test not just our physical capabilities but also our mental agility, resourcefulness and never-say-die spirit in real-life survival situations.”
Like Tough Mudder, the U.K.’s Winter Wonderland, The Color Run, the Escape from Alcatraz triathlon and other IMG-produced mass participation events, BGSC will take advantage of the agency’s synergistic opportunities with a companion festival featuring music, brand activations, food and beverages and merchandise.
“Working with Bear and his team on the creation of this property has been exciting as it opens up a whole new category of sport in survival,” IMG senior vp action sports and mass participation James Leitz said in a statement. “Together with Bear, we share a very specific vision that will evolve the endurance experience to appeal to everyone, including the obstacle course racing fanatic, weekend warriors, Bear’s fans and adventure enthusiasts.”
WME has partnered with Nielsen Music to obtain access to Nielsen’s Music Connect service. The industry-leading and analytics tool, which includes local streaming, sales and airplay data, will help the agency more effectively promote its artists and identify trends and key consumer segments.
“At Nielsen, we’re constantly striving to expand what it means to ‘measure’ and have been working with clients across a wide range of verticals to help them achieve their business goals,” Nielsen Entertainment senior vp and general manager of music Erin Crawford said in a statement. “We’re excited to work with WME and bring our solutions-focused insights to the agency and its long list of prestigious clients.”
Elsewhere in Rep World: