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Report: Apple Looking to Upgrade Sound Quality of Audio Tracks

In a new interview, Interscope Geffen A&M chairman Jimmy Iovine says his company is working with Apple to offer a 24-bit format option for music downloads.

According to a report, technology giant Apple is seeking to upgrade the quality of the digital music sold through iTunes and is currently in talks with at least one major label to increase the format size of audio files from 16-bit to 24-bit.