The Report: 'Narnia's' 5 Steps to Courting Christian

Fox does hard sell on faith-based crowd for Dec. 10 launch of 'Dawn Treader.'

Exclusive Screenings
Nationwide “for pastors only” screenings of The Chronicles of Narnia: The Voyage of the Dawn Treader began Nov. 15, even before a final print was ready.

Sermons with movie clips
Studio consultant Grace Hill Media has set up NarniaFaith.com, which includes sermons that ministries can use. Some even feature helpful clips from the movie.

Faith-based Charity Work
Fox and Walden’s "Operation Narnia" has teamed with Operation Christmas Child, founded by Christian evangelist Franklin Graham, to suppy gifts to needy children.

Narnia Ice Palaces
Until Christmas Eve, malls owned by Taubman Centers — including the Beverly Center in Los Angeles — will feature winterland Ice Palaces inspired by the lands of Narnia.

Direct Outreach
On the site FamilyHour.Group.com, Walden president Mike Flaherty touts his family’s Christian ties, offers clips from the Narnia movies and urges churchgoers to see them.

comments powered by Disqus