Smart Watch Sales Soar in 2014 (Report)

5:33 PM PST 06/17/2014 by Michael Walker
Courtesy of Pebble; Courtesy of Samsung

More and improved features — plus Apple's widely anticipated entry into the market — are fueling mainstream acceptance of smart watches, the possible "killer app" of wearable tech.

Fueled by better features, increasing consumer awareness and Apple's long-expected entry into the segment as early as this fall, sales of smart watches are expected to increase by more than 30 percent by the end of 2014, according to research released by the Consumer Electronics Association. 

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The CEA projects that shipments of smart watches will increase from 600,000 units and $95 million in sales in 2013 to 960,000 units and $177 million of revenue in 2014. Long term, Gartner Research predicts that by 2018 smart watch sales will reach 214 million devices with revenue of $60 billion.

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According to a CEA research report, nine percent of U.S. adults who use the web plan to purchase a smart watch in the next 12 months.

The features that consumers say they want most are heart monitoring (91 percent) and monitoring workout routines (81 percent). 

Floor space devoted to smart watches at the 2015 International CES, held in Las Vegas, will more than double, according to CEA, which sponsors the annual convention devoted to consumer technologies.

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