The Report: TV’s Twitter Gold Rush
How Hollywood is hunting for the next crossover hit, as funny feeds keep selling
When Katalyst co-founder Jason Goldberg caught wind of an amusing Twitter feed called Dear Girls Above Me, he thought it might be just right to adapt for television. But he also knew that approaching creator Charlie McDowell with the traditional phone call or e-mail wouldn’t fly. So Goldberg sent him a message on — what else? — Twitter.
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