Report: Viewers want Web with DVD
Studios have pushed interactive, customized experiencesBRUSSELS -- Customers want Web-enabled features on their next DVD player, according to a new study that vindicates studio efforts to deliver interactive, customized media experiences to the home living room.
The consumer interest in a series of Internet-enabled features is likely to be included in next-generation DVD players, the report by the Diffusion Group said.
By contrast with PCs and game consoles, the DVD platform is seen as inexpensive, reliable and very simple to use.
"Adding Internet support and a few compelling Web-enabled features into a mainstream living room platform like the DVD player will increase the uptake of media networking in general and particularly, TV-based Web video consumption," TDG president and report author Michael Greeson said.