The Reporter taps Roche

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Wayne Roche has been appointed director of sales, luxury brands, national retail and sponsorships at The Hollywood Reporter. He reports to Rose Einstein, vp and associate publisher, sales and marketing.

Roche will develop, execute and manage sales and marketing strategies of The Reporter brands while supervising the bicoastal sales team as manager of the paper's New York office.

Roche recently was director of sales and marketing for University of Texas Student Media and has held VP positions at Marcoa Publishing in Austin and Stagebill Media in New York. Before that, he was managing director of North America sales and associate director for consumer initiatives at Variety.
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