Retail Report: Giuseppe Zanotti's Second L.A. Shop
The shoemaker to Beyonce, J. Lo and Kimye opens in the Beverly Center
The mall may not always be the most appealing place to visit (teenagers, parking garages, food courts), but Angelenos now have one very enticing reason to shop at L.A.'s Beverly Center. Giuseppe Zanotti, the Italian designer of out-of-this-world, sky-high heels — and handbags, costume jewelry and now even ready-to-wear — worn by the likes of Beyonce, Jennifer Lopez, Kim Kardashian, Kanye West and Nicki Minaj has opened his second SoCal boutique.
It also happens to coincide with the label’s 20th birthday. The Hollywood Reporter went inside for Giuseppe Zanotti’s opening-slash-anniversary bash last week — attended by stylists including Brad Goreski and Cameron Silver — and here’s what we found.
Clocking in at 1,300 square feet, Giuseppe Zanotti’s latest outpost is only a couple miles from the original on Beverly Hills' Brighton Way, but it distinguishes itself by carrying full looks from his debut fall ready-to-wear collection, whereas the first boutique only carries certain pieces. The clean white space also features wood-paneled walls for a cool graphic effect, plush gray carpet, black and gray marble floors, several large campaign images and brass shelving to hold those super-skinny-heeled stilettos and boots the designer's best known for. The front area is dedicated to all things female, while the back section — clearly labeled “Homme” — is where men will swoon over sneakers and slippers.
This is not the place to go in search of your next basic black pump — and that’s what makes it so great. Zanotti’s fall/winter 2014 collection currently fills the boutique, along with the first installment (of four) of his 20th anniversary capsule collections, which comprises several gold flats. The second (available for pre-order now), titled Rock 'n' Roll (think red quilted, zippered moto booties and leather strap-adorned bondage-esque knee-highs we could see Rihanna in), is expected out later this fall. Each of the capsules includes re-creations of popular styles from past collections, and is labeled as a 20th anniversary edition.
For now, women can shop T-strap suede stilettos filled with gold metal paillettes that look like mini guitar picks ($1,795), furry wedge sneakers ($1,395), his classic undulating gold serpentine heels and glitter-encrusted pointy-toe flats ($550). Of course, there are also hefty gold chokers dripping with chunky rhinestones; flat and heeled sandals featuring jewel-encrusted creatures like scorpions, fish and alligators; and a variety of leather backpacks — a fashion staple once again.
Of course that signature flash and opulence is not only for the ladies. Sneakerheads can geek out over shelves of high-tops — studded, buckled, strapped, chained — along with more restrained black leather loafers bearing gold pyramid studs in place of laces, or totally unrestrained velvet slippers with tassels ($710), rhinestones ($975) or gold tusks ($795).
Although the metallic leather, suede and rhinestone patchwork booties ($1,595) that remind us of David Bowie are incredible, it just might be the ready-to-wear that turns the most heads. Zanotti’s created perhaps the most luxurious and flashy tracksuit ever: leather hoodies trimmed in gold chain come in red and black ($3,895) and match leather sweatpants with suede knee patches ($2,550) or buttery leggings featuring chunky gold zippers from waist to ankle ($2,350). Available for both men and women, they’re just calling Kimye’s name.
Giuseppe Zanotti, 8500 Beverly Blvd., Los Angeles; 310-854-0070; giuseppezanottidesign.com