Retirement beckons to Hirschhorn

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G4 Network founder Charles Hirschhorn has been appointed COO at Retirement Living TV, a cable network targeting viewers age 55 and older.

Hirschhorn will oversee programming, production and marketing for the network, the only one with programming specifically tailored to the rapidly growing senior citizen consumer group.

"Having been involved in the launch of Fox and G4, I think Retirement Living TV represents another great programming opportunity for an underserved demographic," Hirschhorn said.

In addition to founding G4: Videogame Television, which is owned and operated by Comcast, Hirschhorn has produced several feature films, including "Herbie: Fully Loaded," "Dirty Rotten Scoundrels" and "Bull Durham." He also served for 10 years at the Walt Disney Co., where he was first vp production and eventually became president of television and TV animation. While at Disney, Hirschhorn brought "The Wonderful World of Disney" back to ABC in 1997 and helped develop several films, including "The Joy Luck Club," "Quiz Show" and "The Santa Clause."

Before Disney, Hirschhorn was vp development at Fox Broadcasting, where he developed the Emmy-winning sketch comedy series "In Living Color."
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