Revolver pulls trigger on Pan Macmillan pact

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LONDON -- U.K.-based independent distributor Revolver Entertainment has turned the page with publishing giant Pan Macmillan on a three-year film release and book tie-in.

The pact will kick off with Revolver's upcoming movie release "My Brother Is an Only Child," directed by Daniele Luchetti.

Based on the book "Il fasciocomunista" by Antonio Pennacchi, the movie and novel will be simultaneously released in cinemas and in bookstores April 4, the parties said.

Coordination between the film industry and the publishing world has traditionally been a tricky one, with publishers requiring a six-month lead time before releasing titles to the market while struggling to synchronize with a film's release plan.

But the deal offers both companies the opportunity to fully exploit marketing across their sectors. It will be executed on a case-by-case basis, the parties said, with as many as 30 titles by the end of the three year period.

"This new partnership will allow us to call on Pan Macmillan's extensive knowledge and contacts with booksellers," Revolver Entertainment chief Justin Marciano said. "The pay-off for them is having the book marketed at the very same time through theatrical and DVD release of the film."

Revolver has a track record in this sort of tie-in. The British indie previously experimented with its DVD release of "Richard Pryor: The Ultimate Collection," which coincided with the publisher's release of his biography, "Pryor Convictions."

Pan Macmillan is one of the U.K.'s largest publishers, with distribution relationships with major high street booksellers and supermarket chains.

"Our new partnership with Revolver allows us the luxury of working hand in hand with a U.K. film distributor from Day 1 of a project," Pan MacMillan's Ed Ripley said. "We've seen this model work very well for U.S. companies such as Miramax and wanted to test the water here in the U.K. where film/book tie-ins are under-exploited."

Other titles in the pipeline include filmmaker Jean-Paul Salome's "Women in Shadows" (Les Femmes de L'ombre) starring Sophie Marceau and Julie Depardieu.
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