Ridley Scott’s 'Prometheus' Breaks IMAX U.K. Pre-Sales Record
The Michael Fassbender, Charlize Theron, Noomi Rapace, Idris Elba and Logan Marshall-Green starrer smashes ticket pre-sales at the BFI Imax theater.
LONDON – Ridley Scott’s Prometheus is proving an eye-popping draw for the BFI Imax theater in central London as pre-sales for the movie break records.
Scott’s movie, starring a galaxy of stars including Michael Fassbender, Charlize Theron, Noomi Rapace, Idris Elba and Logan Marshall-Green, has booked 18,287 tickets in hits first full week of presales at the theater.
It translates into £293,312 ($474,687) in gross pre-sale tickets, the highest grossing week ever.
The standalone flagship IMAX theater also reported its highest grossing first day of pre-sales ever, taking £137,000 ($221,717).
The take has beaten other high-profile IMAX rollouts in the U.K. including Harry Potter And the Deathly Hallows Part 2, Avatarand The Dark Knight
The 20th Century Fox distributed movie marks Scott’s return to sci-fi, a genre he is credited with helping to define with his Alien and Blade Runner films.
Prometheus details the story of a team of explorers who discover a clue to the origins of mankind on Earth, leading them on a journey to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race.
The movie opens in IMAX with midnight screenings beginning May 31 in the U.K.