'RightThisMinute' Gets Upgrade on 10 Fox Stations
The viral video show will be seen daily in New York, L.A. and Chicago for the first time beginning September.
The daily syndicated series RightThisMinute will get a significant station and time period upgrade for the 2014-2015 TV season thanks to Fox Television Stations picking it up in 10 markets -- including New York and Los Angeles.
The show, which features viral videos and the stories behind their creation, had been on in New York, L.A., Chicago, Dallas, Boston, Houston and Minneapolis only on weekends. It will now shift to the Fox stations in those markets and will air weekdays as well as in a weekend edition.
Where RightThisMinute was in about 65 percent of U.S. TV homes on a daily basis for this season, it will now be available weekdays in about 85 percent of the country beginning September.
RightThisMinute only rolled out nationally in the past season after playing in small- and medium-size markets since it was first launched September 2011. In many of those markets, especially San Francisco, it has performed better than many of the higher profile syndicated shows such as Ellen, Steve Harvey and Dr. Phil.
For the season to date in syndication, RightThisMinute has a 1.1 household rating and a 0.54 rating in the key demographic group of women 25-54. During the February sweeps, in metered markets, it averaged just shy of a 2 rating in households and a 0.8 in the demo.
RightThisMinute was recently picked up by Turner Broadcasting’s nationally distributed HLN channel, where in February it had an average daily viewership of 180,000 people.
"We are delighted with the enthusiastic response in the marketplace for RightThisMinute, and this agreement with FOX Television Stations is another vote of confidence," said John Bryan, president, domestic television distribution for MGM, which began handling syndication of the show in early 2013.
Bryan made the announcement along with the producers at MagicDust Television in Phoenix, where the show is produced. RightThisMinute is owned by MagicDust and three TV station groups -- Cox Media, Raycom Media and the E.W. Scripps Company -- which created it as an alternative to more expensive syndicated shows.
"Our viewers rely on RightThisMinute as their go-to source for breaking videos and the stories behind them," said Phil Alvidrez, MagicDust executive in charge of production. "We look forward to bringing the web’s most compelling stories to larger audiences nationwide."
Each day RightThisMinute not only seeks out the most interesting and compelling videos on the web, often before they go viral, but its reporters also track down those behind the video and get the story of how and why it was made. Many of their finds have then been picked up by other shows including Good Morning America and the Today Show.
The show's two daily half-hours and weekend edition are hosted by Beth Troutman, Steven Fabian, Christian Vera, Nick Calderone and Gayle Bass.
RightThisMinute also has a digital web presence of its own, and on the websites of stations that carry it, where thousands of videos are made available. Those websites have seen a rapid growth in traffic.
Executive producers include Lisa Hudson and Dennis O’Neill.