Pret-a-Reporter

Rihanna Is Puma's New Creative Director

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Expect some cool kicks coming your way

Rihanna has another title to add to her diverse resume: She's been named the creative director of Puma. The German company announced Tuesday that the singer-designer will oversee Puma's women's line as part of a multiyear partnership.

RiRi, who recently threw her first Diamond Ball for the Clara Lionel Foundation, has already started her new role, working with the design team on Monday, according to WWD. The CFDA Fashion Icon will have a hands-on approach and "work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio," the company told the fashion trade. The partnership is the company's latest efforts to boost sales and revitalize the brand — and with RiRi's pop-star status, we have a feeling that Puma will be getting some major love from #RihannaNavy.

With a fashion collab with River Island already under her belt, Rihanna should have no problem designing next season's must-have sneaks.

 

the face you make when you the Creative Director of a sportswear company #PUMA

A photo posted by badgalriri (@badgalriri) on

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