Pret-a-Reporter

Rihanna Unveils a New Fragrance

AP Images
Rihanna at the 2015 BET Awards.

It's called — wait for it — RiRi.

As if being a sock designer, flash tattoo collaborator, face of Dior, Puma creative director, the best bridesmaid ever and oh, a Grammy Award-winning singer, weren't enough to keep Rihanna occupied, the pop star just unveiled a new fragrance.

See more Our 10 Favorite Looks from the 2015 BET Awards

Appropriately titled RiRi, the scent is "coming soon" according to the pop star, who shared what we assume is the very pink fragrance ad (less "sexually suggestive" than her last perfume campaign, right?). "Excited to announce my newest fragrance 'RiRi,'" she wrote on Instagram on Tuesday.

 

A photo posted by badgalriri (@badgalriri) on

RiRi — the person, not the perfume — is no stranger to world of celeb fragrances, having released Rogue Love and Rogue Man in 2014, Rogue and 777 Nude by Rihanna Diamonds in 2013, Nude and Rebelle in 2012 and Reb'l Fleur in 2010. 

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